The last thing you want is another item to add to the ever-growing to-do list. And this is typically where launching a podcast falls – it’s another thing on a long list of things to eventually get to. In this session, you’ll learn that podcasting isn’t just another thing to do. Rather it can be the centerpiece of your content strategy – something that can fuel all of your other efforts, helping you accomplish key business objectives more efficiently. From demand gen to sales enablement to brand awareness, a podcast has the ability to arm your team with useful content while helping you accomplish your marketing “musts.” After this going through this session and completing the workbook, you’ll be able to confidently approach podcasting with a great show in mind tied to business objectives.
