Greg Simons (@SimonsBitzer) is the owner of Simons Bitzer, a full-service CPA, Tax, and Consulting Firm. As a CPA Firm, Simons Bitzer focuses on CFO and controllership services for organizations, family offices, and entrepreneurs.

Having always been drawn to business and entrepreneurship, Greg majored in accounting because it’s an area often poorly understood by entrepreneurs. After working with large CPA firms, he realized audits and complex accounting standards weren’t for him. This led him to start his own firm focused on what he loves—the business aspect of accounting.

In this week’s episode, he shares how narrowing your service offerings to those you are most passionate about might eliminate your competition and turn them into your biggest referral source.

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